Role

Brand Designer
Motion Graphics Designer

Responsibilities

Accessercise is a fitness app like no other, founded by Britain’s world champion Para-Powerlifter, Ali Jawad, multiple world champion sailor Sam Brearey and FT top ranked European lawyer & AEQUO founding partner Yulia Kyrpa.

My task involved developing a brand that incorporated the core values of the client – accessibility and aspiration, using their requested palette of gold and purple, colours used to reflect the winning spirit of their founder Ali Jawad. On researching the space it became clear that no app like this had been created in the past leaving a clean slate for design in this sector. Key goals were to be an exciting, active and non-restrictive brand. Once the logo and brand outline was created developing accessible brand options, animations and materials for the app, pitch and marketing purposes.

The mark was created to have a sense of action with the 1972 Olympic pictographics as a base, a visual cue leading back the in the Paralympic background of the founder. Since soft launch in December 2021 the brand continues to grow from strength to strength with an audience of 500,000 leads generated.