Senior Digital Designer
Motion Graphic Designer
Illustrator

Baillie Gifford was founded in 1908 and is an independent investment manager. In addition to editorial print one of my main roles was to help develop their digital presence, this ranged from building extra functionality into their pre-existing content management system, creating a new format for their short-form tailored campaigns, and revamping their digital magazine (of which the printed counterpart had 30k subscribers).

After redevelopment there was a significant increase in viewership from average 12k views per campaign up to 30k average views, with digital magazine average views up to 50k – a significant increase over printed subscribers.