About
Role
Senior Designer
Responsibilities
Brook Street Bureau is one of the UK’s leading employment agencies.
Founded in Mayfair in 1946 by Margery Hurst.
My main project at Brook Street was to update a brand that had not seen a full refresh in over a decade. Starting with redeveloping the core visuals from the ground up. This included creating graphics that adapt the original Brook Street logo, created when the company was founded in 1946.
Using this progress to create a range of materials including, business cards, brochures, flyers, and social media graphics. I then developed a large range of branding materials for over 100+ branches and 1000+ pages of design to proof and print.
Brook Street Clients
Amazon
While working with the marketing team developed a successful pitch, to fill a large recruitment drive required across Scotland. The subsequent campaign filled all worker slots within 2 months.
Npower
NPower wanted to create a campaign that appealed to part-time workers, appealing to applicants as a flexible role. Using their brand guidelines we setup a range of ads with taglines reflecting the open nature of the roles, sourcing models and art directing a photoshoot to cover all possible uses for marketing materials. The ads ran nationwide fulfilling the recruitment targets set for us by NPower.
HC One
HC One required a refresh to their home are materials, with the branded focus to show the human aspect of working with them.
We took the core aspects of their brand and combine them with imagery that shows the “home care’ in HC One.
Microsoft
For Microsoft we came in with a pitch to setup and internal recruitment department within their head office running as their in house employer. Once successful we then set about making a range of advertisements for this internal agency. A large part of this was to represent working life in their offices in Reading, this led to my Art Directing a photoshoot of their offices and using these photos as a core component of the campaigns visuals.
