The Work of Phil Morrell

LandVault

About

Role

Creative Director
Art Director

Responsibilities

LandVault are an end-to-end metaverse solutions provider who can help you buy or rent land, build and design a unique location, and activate it for consumers.

As Creative Director, my role was to lead and manage a team of designers, film-makers, illustrators, and 3D artists in the creation of brand guidelines and engaging creative materials.

This involved working closely with the teams to understand the vision of the project, providing guidance and direction to ensure that all materials align with the brand’s overall aesthetic and messaging.

I was also responsible for overseeing the design process from start to finish, collaborating with the team to come up with ideas and concepts, providing feedback and direction on individual pieces, and ensuring that all materials were produced to the highest standards.

3D Experiences
Art Director

A large part of the role at LandVault was developing 3D experiences for people to enjoy online. I would create pitches with my teams, and we would build experiences for top brands to then go into development.

It was highly important for us to have a collection of tools to be able to quickly reskin assets show clients our capabilities through playable demos and videos. So we create a 3D sandbox called The Verse which acted as a proof of concept for our clients.
The Verse, a selection of areas that could be easily developed and transferred to metaverse platforms. This led to successful asset creation with Budweiser, Mastercard and more.